With over 20 years of experience spanning fintech, games, digital products, and visual design, I am deeply passionate about building world-class design teams that create exceptional user experiences and drive top-tier performance. My work across the US, Europe, and South America has equipped me with the ability to lead and collaborate with multicultural teams, unlocking their full potential and fostering a high-performance culture.
I specialize in transforming design teams and their workflows, standardizing processes to enhance both efficiency and creativity, even across geographically dispersed groups. My leadership experience includes developing cross-functional design strategies for globally recognized brands and IPs such as Star Wars (Lucas Films), Dungeons and Dragons (Wizards of the Coast), Wordscapes (PeopleFun), Words with Friends (Zynga), Blood Brother (DeNA Japan), Disney Princess, Lego, and N.o.v.a. (Gameloft).
Additionally, my background in advertising with leading global agencies has provided me with a unique perspective on experience design, particularly in the seamless integration of communication strategies and product design to solve complex engagement and retention challenges. I am committed to driving innovation, inspiring teams, and delivering design solutions that resonate with users and push the boundaries of product excellence.
