About + CV

Spearheaded comprehensive UX strategy and led large, distributed design teams across the iGaming and Fintech sectors.

Successfully launched +10 new iGaming brands.

Drove the end-to-end design and successful launch of a complex multi-tiered, multi-currency banking product called TRUMIA spanning personal (B2C), business (B2B), and back-office operations.

Streamlined global design operations and fostered cross-cultural collaboration to deliver scalable, high-quality user experiences.

Led UX for Wordscapes and Wordscapes Solitaire, driving measurable gains in engagement and player retention.

Partnered with Product and Data teams to implement a data-informed design strategy, optimizing player journeys and monetization flows.

Advocated for a scalable UX design process across teams, increasing design delivery speed.

Mentored designers and PMs to strengthen cross-disciplinary UX culture within the studio.

Built and scaled the design organization to support rapid growth and the release of Credit Sesame 2.0.

Launched the Sesame Design System, unifying visual and interaction standards across web and mobile apps.

Drove UX innovation that simplified credit and financial health experiences for millions of users in the US.

Partnered with executives to align design goals with business OKRs, improving design team impact visibility.

Unified design language and experience consistency across Credit, CRM, and Mobile platforms.

Introduced research-driven design frameworks, enhancing user trust and retention metrics.

Directed UX and UI strategy across 21 international studios, establishing global design standards.

Drove collaboration between regional design teams to streamline workflows and improve UX quality across flagship titles.

Led the UX overhaul of Words with Friends, achieving major lifts in engagement and monetization.

Worked on the UX strategy to transition users between Words with Friends 1 and Words with Friends 2 successfully and seamlessly, moving millions of users from one game to another.

Applied A/B testing and user insights to refine the core loop and onboarding experience.

Led UX and art direction for Star Wars: Galactic Defense, earning Best Mobile Game (VGChile, 2014).

Directed UX and UI design for Blood Brothers 2, implementing Unity-based prototypes to accelerate iteration cycles.

Optimized performance and player flow across mobile platforms.

Established cross-team design processes to unify creative and UX workflows.